Trendy Tips for Social Media Engagement

Social media has become all pervasive in our lives these days and it has become an integral part of marketing strategies for businesses to enhance their brand and engage customers. That’s the reason branding firms are insisting that social media engagement has become important for businesses and organizations ought to invest a considerable amount of money and time on this. 

Social media engagement:

In simple words, social media engagement refers to making your fans or users do something and respond to your post. This could be done by liking, commenting, clicking on a picture or a link, or sharing your post. Is social media engagement required? Yes, of course. Social media engagement expands your reach and thus, your brand reaches maximum people. According to corporate branding companies, social media engagement has become vital for a brand’s success and it is being integrated into the marketing strategy because of its affordability and access to the audience at both local and global levels. It also increases targeted traffic towards your website and facilitates in providing valuable customer service. Let’s see some tips given by corporate branding companies in enhancing social media engagement for business requirements. 

• Involve in conversations:  Join a forum that is related to your business or you create a group of your own. Join the discussions in the forums and let members talk about the latest trends in the business or anything of interest and you also talk about your topic. Brand consultants opine that this is a great way to start social media engagement. 
• Enhance engagement with images and videos: It is a general tendency that users get attracted and interested in posts that have intriguing images or videos. Hire brand consultants to suggest you on the ways to create some captivating images and video content that improve your social media engagement.  
• Involve in Q&A sessions: Solicit customers’ opinion and they will be more than happy to share their opinions with you. Ask them questions that will give your product feedback and answer their queries when they have. Giving useful information to users and answering their queries in time will enhance your brand value. It is advisable to hire a team that can dedicatedly cater to the needs of customers and answers all their queries before they get impatient. 
• Go for promotional engagement: Offering your customers a special discount or a gift for sharing your post will help to get your post maximum coverage on social media. It promotes engagement in a great way. 
• Use analytic tools: There are a number of analytics tools available that help you to monitor the social media engagement levels. You can utilize these tools and data optimally to get insights regarding scope for improvement and work accordingly. 

With these tips and a little expert support, you can get ahead with your social media engagement. One thing that you will have to remember is social media moves at a very fast pace and to make sure you are active and keep your audience updated with latest things, post your content frequently. Consult Accuprosys, one of the top branding firms in Hyderabad, to maintain your existing followers and add new followers.

3 Canny Tips to Improve Your SEO

Search engine optimization (SEO) has gained a lot of significance as it drastically improves the online visibility of a website organically. SEO is a marketing method that includes both the technical and creative elements to increase a website’s search engine rankings and bring traffic. Here are useful tips, given by corporate branding services providers that help in improving your search engine optimization.

• Give valuable content: Search engines look at the content that is provided on the website even before looking at the optimization part. So, per the brand consultants, it doesn’t make any sense if you invest considerable time in optimization without creating appropriate and relevant content for the website. The best way to give valuable content to the users is getting to know your audience pulse and giving them what they expect or like. Analyze the keywords usage and other statistics to understand what the users like.
• Give awesome browsing experience: Branding firms firmly tell that user experience is one of the most critical factors affecting the SEO of a website. To provide the best user experience, the users should be given a satisfactory experience even before they visit the site. It has to be taken care of that the website’s link and all other links that direct the users to your website should work properly and broken links if any should be rectified as soon as possible to give the users a seamless user experience. The users and search engines should be able to read and crawl through your content with ease. Take some professional help from the corporate branding services providers and make sure your website is clutter free so as to increase the page speed performance. 
• Make quality link-building: Quality links are here to stay that add value to your website and make you an authority in your niche. Branding firms can help you identify and create backlinks that are from the websites relevant to your industry.

To get your website shown in the top results of a search engine results page for the keywords that reflect your business, the website has to be optimized for the search engine. This is not that easy to do as said. Get in touch with our experts at Accuprosys, one of the top branding firms in Hyderabad to facilitate your website’s search engine optimization.

Tips for E-mail Marketing

One of the best ways to stay connected with your target audiences is using e-mail marketing at its best which is an integral part of marketing campaigns. It is one of the marketing channels that provide the maximum returns. However, e-mail marketing is not just typing a mail and hitting the send button. Corporate branding services professionals tell that if you don’t put your best efforts in e-mail marketing, it will be futile and you won’t get any benefits of it. Here are few tips to increase the returns for your efforts in e-mail marketing.

Make a connection: One of the first things suggested by any brand consultant is that a connection should be made with the customer or a potential customer. Instead of sending the same email to everyone with a generalized content, send custom-made e-mails. With the kind of advancement in technology, it is only a matter of how well you can utilize the various tools to send custom messages. Creating personalized messages creates a feeling in the customers that they are being recognized and valued.

• Keep an updated list: Branding companies suggest that the e-mail to reach the target audience, an updated e-mail list has to be maintained by the business. If you want the probability of the e-mail to be read to be high, you ought to take care that the list is being updated on a regular basis by removing the inactive mail ids. 
• Keep it mobile-friendly: These days most of the e-mails are read on smartphones. So, it is in the best interest of the business to choose a format that is mobile-friendly. 
• Clear subject lines: Approach a brand consultant and figure out how the subject line should be drafted. To make a mark, the subject line should be compelling and it should stand out from the rest of the hundreds of emails in the inbox. Include links to the content in the subject lines, so that customers can directly go to the content without spending much time in the mail. This is very important because these days, people don’t have the patience to go through lengthy emails to get to the crux of the message. Make sure your subject line is clear and understandable with minimal characters and includes words that induce action from the receiver of the mail.
• Take care of the sender name: Corporate branding services people feel that if an e-mail has a person’s name in the sender’s name instead of a company or department’s name it is more likely to be opened by the customers because they put more trust on personalized sender name rather than a generalized company name. However, in some cases, it may be vice-versa. So, depending on your company’s branding and how well people recognize you with your company’s name decide on the sender’s name.
• Keep the mail short: Everyone is busy with a number of tasks on hand and nobody will have the patience to read a lengthy and boring e-mail. So, keep your emails crisp and short to make it easy for the customers to scan through the message in a few seconds. 
• Add call-to-action button: One last but not least thing to do is including a call-to-action button at a place that is easily visible and prompts the reader to take the action by clicking on it. Apart from the call-to-action button, include a few links at different places in the mail so as to increase the chances of taking an action and keep the reader engaged.

E-mail marketing is one channel of marketing that you can’t ignore and have to take necessary caution; else, your emails may go to the spam list. To get the best suggestions and inputs for your branding necessities, visit Accuprosys, one of the top branding firms in Hyderabad.

Effective Ways of Online Advertising

With all the hype around the online presence of a business, every business owner wants to have own website for the business that expands the business presence and helps in improving revenues. To improve online presence and get maximum visitors to a website, certain marketing strategies have to be followed. Three kinds of marketing techniques help in increasing visitors to the site. They are – through social media, through search engine optimization and through advertising to only those people who might be interested in the business. You might have thought about marketing through social media and search engine optimization. Have you thought of advertising to people who are interested? Branding firms say that the last method is a faster and effective one. Let us understand some ways to advertise online effectively for a business.

• Prefer long tail instead of fat head: This is one way to get more conversions from your traffic. In this method, a brand consultant will help you with specific advertising that targets few rather than advertising to a large group with more number of visitors. The advantage of adopting this method is that though the target audience is fewer in number, the audience is more qualified one and there is more scope for conversion than the broader target audience approach.
• Payment ways: In general, there are three ways of paying for your advertisements. As part of brand development, you may adopt any of these ways

1. CPM – This refers to cost per thousand impressions as you pay a rate per thousand impressions on a web page. 
2. CPC - This refers to cost per click i.e. you pay a rate every time the ad is clicked.
3. CPA – This refers to cost per action i.e. you pay a rate whenever someone takes an action on your website after clicking on the advertisement.

Advertising options: There are different online advertising options which can be broadly categorized as .,

1. Text ads – These are the basic types of ad and almost all the ad platforms run these type of ads. The general format of these ads consists of a headline, some text info, a call to action which gives a URL.
2. Banner ads – They are similar to text ads, but with a difference that they contain pictures and videos along with the text. If you want to advertise your website on other websites through ads, then usually this is done via banner ads as a part of brand development. 
3. Native ads – Those ads that appear within the content are native ads.

• Creation of landing pages: A good brand consultant will tell you that to run a good ad campaign it is very important to create landing pages for each and every single ad you want to run.

Online advertising is a challenging task which requires expert knowledge of different advertising methods and the latest trends. To improve your online ad campaigns trust Accuprosys which is one of the top branding firms in Hyderabad. 

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Understanding SEO and SMO

In the digital world we are living, we cannot imagine things without the internet. Any information we need is available on the internet just a click far. If you have a business website or a blog and you want it to reach the maximum number of internet users, then how do you do it? Here come, the important elements in digital marketing – search engine optimization (SEO) and social media optimization (SMO) and the importance of an SEO analyst. Search engine optimization and social media optimization have become big concerns for people who manage the websites as they create a substantial impact on the number of visitors coming to a website. Here in this article, we shall understand the concepts of SEO and SMO.

SEO: Search engine optimization is a term we have been hearing for some time now. SEO is a process that improves the ranking of a website in a search engine by helping the website to be on the top of the search engine results page. It means that the higher a website rank is in a search engine like Google, Bing etc., the more visitors it gets. Search engine optimization is usually based on the keywords that are the search terms typed into the search engines. SEO is done by the SEO analyst considering the target audience of the search engines and is used to target various types of searches like local search, academic search, news search, image search etc.

SMO: Social media optimization is the process of increasing the reach of a product or service or an event by using various social media channels and communities to create greater publicity. Social media optimization is also used to increase traffic to a website, but, with the use of social media. This may be done by using RSS feeds, blogging sites, social networking sites like Pinterest, Facebook, Twitter etc. The purpose of using social media optimization on a website works only when the content is put in such a way on the website that it can be easily shared on social media, which can be done by using widgets or social media buttons.

Though both search engine optimization and social media optimization sound similar, there is a difference in them and branding firms can help your website with both these elements of digital marketing to improve traffic to your website. 

• When your website comes up on the top of search engine results page, it is because of the keywords or terms related to your website. This is done by search engine optimization. SEO is a set of methods or strategies that are used to bring more traffic to a website. In a way, SMO is a strategy used as part of SEO.
• When your website gets traffic because of a recommendation or a mention by another person or in another website that the visitor visits, it is because of social media optimization. SMO helps your website to increase its visibility and strengthen its brand as optimizing through social media brings with it familiarity and faith towards your website because visitors come to your website through a recommendation from others. 

For effective search engine optimization and social media optimization for your business, you should hire a brand consultant who has specialized knowledge in these aspects. Accuprosys is one of the leading branding firms in Hyderabad that can provide you the services of a brand consultant to help in your business and website growth.

Factors Influencing SEO Rankings

All business owners or blog writers want their website to be seen on the first page of search engine results because that is what makes them seen in the thousands or rather millions of search results. Ensuring that you prioritize high ranking in search engines makes the success of a business venture easier. High ranking is possible with search engine optimization (SEO) and it is all the more important for a small business or a new venture to concentrate on SEO to improve its visibility on the internet and increase brand value. You can approach branding firms for this as search engine optimizing is a dynamical process that changes constantly and there are more than two hundred factors influencing the search engine algorithms which give your website a ranking. 

Though there are so many factors that influence search engine ranking, only a few of them have a considerable impact and by focusing on these factors you can improve your ranking drastically. We shall discuss some of these factors here.

Content: Professionals in corporate branding services confirm that content is one of the most significant ranking factors. This can be classified into two:

• Content quality: With an update in Google hummingbird, a search algorithm, articles that have good quality content and provide value stand a better chance of high ranking. Content that is unique works your way.
• Content length: According to a research, content with word count ranging from 2300 to 2500 has a good chance of better ranking. But it should also be remembered that quality matters more than the quantity and merely having more number of words will not help your ranking.

Backlinks: Backlinks are also an important ranking factor. A backlink is an incoming link to your website from another website or web page. Brand consultants know that search engines rely on backlinks for various reasons. A number of backlinks help in higher ranking. But this is applicable when relevancy and authority of these links are appropriate. It is useful to have backlinks from websites that have relevant content with a lot of quality, otherwise, the number links will backfire in the ranking. Rely on the best corporate branding services for a strong link building drive.

Mobile optimization: One of latest entries into the search engine algorithms is mobile optimization.  Any brand consultant would agree with the fact that to increase the brand value a website should be mobile-friendly as the smartphones have become inseparable parts of our lives. According to SEO experts, most of the top visible websites on the internet are mobile-friendly.

Interstitials: Interstitials are advertisements that appear before or after a chosen website is downloaded. It should be noted that ads that cover up the main content or take the user to another website may lower the website’s SEO ranking.

Anchor text: Another technical factor that has a strong impact on the rankings is the anchor text that has an exact match. Anchor text is the clickable text in a hyperlink in a website. It is important that the page that it is linked to the anchor text is relevant.

Search engine optimization is an ever-changing subject and it requires constant review of your website with respect to all the influencing factors to stay ahead in this competitive world. Accuprosys is one of the top Branding firms in Hyderabad with a team of dedicated professionals who can work tirelessly to increase your company’s web reach with search engine optimization.

Visit: Accuprosys