Search Engine Optimization
seems like a familiar word… isn’t it? What does it actually mean and how is
important for your business?
Well, it is simpler than you thought!
SEO is the activity that is
performed which aims at bettering the existing search engine rankings. When you
search for something on Google, it shows the list of pages that it considers
are authentic and matching your requirement/keywords. The number of links and
their quality from other WebPages confirms the authenticity. In simple terms, SEO is
the simple activity to ensure your website can be found in search engines based
on the keywords and phrases that are relevant to what the site is offering. It
acts like a quality controller for your website!
In recent times, SEO has become an
extensively used online marketing strategy, in spite of the dramatic changes in
the digital landscape, simply because it is effective. While the benefits of
SEO are vast, here are the top 5.
Although it comes with many benefits, we have marked the top 5 to help you understand why it is a cool investment.
Although it comes with many benefits, we have marked the top 5 to help you understand why it is a cool investment.
Increased Traffic – We all know nobody clicks on Google search page
2. If you want to be visible, your page link better appear on page 1. Only the
top links on a search engine results page get maximum clicks thus increasing
the web traffic for the page. Since SEO’s main function is to create relevant
tags and meta-descriptions, it increases the flow of qualified web traffic.
ROI - SEO is popular because it can bring out organic results that can be measured in terms of quantity. This is true whether you have an e-commerce or non-e-commerce site. This makes it simple and easy to measure ROI. Every aspect of the strategy implemented by them can be tracked by SEO agencies. For example: Increase and Conversion of traffic increases. It is possible with a little probing to see demographic details of people who have visited your website. It is more advantageous for e-commerce websites as it is possible to see which key words they have used to land on your site and which exact paths to people take to sign off a sale. Isn’t it a good deal?!
Cost effectiveness –
Well, of course this is the juiciest benefit. Cost-effectiveness of a strategy
is most of the times, the deciding factor. SEO is considered cost-effective
because its only targets the end users who are already looking for your
product/service. So, no question of ambiguity here! The nature of SEO is
in-pouring unlike cold-calling etc that is outbound.
Although cold-calling is also an
effective means to generate leads, it proven to be atleast 50% costlier than
SEO, per lead generated. Also, SEO is the most direct and inbound marketing
strategy there is! This is what makes SEO the most cost-effective marketing
strategy.
Spiked site usability – SEO
attempts to make your website navigation friendly not just for the search
engines but also for the users. SEO helps in reshuffling your site’s layout and
the related links, thus making the pages inside your website easier to find and
navigate. This makes it simpler for your users to use the information while
making it easy for the search engines to reach your pages with ease.
Brand Awareness – Showing up on top place not only makes you have
more exposure to the prospective customers but also builds an image for you in
such a way that the moment they think of the key words, they think of you. Not
only that, it instills a certain trust and faith in your brand as a whole. So
there are high chances of them getting associated with your brand over others.
So, no more doubts we
hope! Invest in this to sit back and enjoy the benefits…
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