Top Benefits of E-mail Marketing

For every kind of business, an easy and affordable way of marketing that consistently delivers a high ROI is email marketing. There are numerous businesses worldwide that are using email marketing effectively and reaping its benefits. Corporate branding services suggest email marketing to all kinds of businesses irrespective of size across industries.  Although a number other marketing channels like social media, search engine optimization have stormed the marketing field, email marketing is still a safe bet due to its profitability and other benefits it offers.

• Less expensive: The most interesting aspect of email marketing that makes it popular across businesses is the fact that it is less expensive as there are no printing and postal charges and other expenses related to TV and magazines ads. The costs related to email marketing are related to the email automation software and sending bulk emails. However, these costs are considerably low compared to other forms of marketing. 
• Easy to reach target audience: A brand consultant will surely suggest including email marketing to your branding strategy as it is a sure shot way to reach your target audience with ease. Most of the businesses send their marketing emails to only those customers or potential customers who have shown an interest in the business products by signing up for regular newsletters. Corporate branding services professionals assure that email marketing leads to higher conversion rates as it is targeted at only those people who are interested in the business.
• Easy to start the email campaign: Email marketing is one which does not require a big team of professionals and a lot of technical know-how to start a campaign. Though some professional help of a brand consultant for making the email campaign a bit fancy with images and videos can be sought, it is not always needed and even a simple text email with quality content can work wonders.
• Use customer database effectively by segmenting: Branding companies give importance to email marketing as it helps to target the audience by segmenting the customer database according to needs and customize emails specifically for a segment.
• Communicate frequently: As the cost incurred is very less and it does not take time to create an email campaign businesses can use email marketing more frequently than the other channels. However, it has to be noted that the frequency should not be more than once a week; else, your efforts may result negatively.
• Easily measurable: Email marketing is one of the best and most easily measurable channels where information can be tracked to identify and draw conclusions if your marketing campaign is working or not. Also, with the help of email platforms that are technologically advanced, businesses can analyze the user response to the email like, how many opened the mail, how many clicked on the link given in the mail etc. 
• Easy to share: Email marketing facilitates fastest sharing of the content across the globe with a chance to track who is actually reading your email. With an easy click by subscribers to forward the email to their friends it also helps you to reach interested target audience who are not listed in your database.
• Yields higher ROI: Last but not the least of the benefits, email marketing generates a high ROI that is approximately 4 times higher compared to other channels’ ROI. 

If you have not yet included email marketing in your marketing strategy, it is time you do so. Partner with Accuprosys, one of the top branding companies in Hyderabad, for all your branding solutions.

Tips for E-mail Marketing

One of the best ways to stay connected with your target audiences is using e-mail marketing at its best which is an integral part of marketing campaigns. It is one of the marketing channels that provide the maximum returns. However, e-mail marketing is not just typing a mail and hitting the send button. Corporate branding services professionals tell that if you don’t put your best efforts in e-mail marketing, it will be futile and you won’t get any benefits of it. Here are few tips to increase the returns for your efforts in e-mail marketing.

Make a connection: One of the first things suggested by any brand consultant is that a connection should be made with the customer or a potential customer. Instead of sending the same email to everyone with a generalized content, send custom-made e-mails. With the kind of advancement in technology, it is only a matter of how well you can utilize the various tools to send custom messages. Creating personalized messages creates a feeling in the customers that they are being recognized and valued.

• Keep an updated list: Branding companies suggest that the e-mail to reach the target audience, an updated e-mail list has to be maintained by the business. If you want the probability of the e-mail to be read to be high, you ought to take care that the list is being updated on a regular basis by removing the inactive mail ids. 
• Keep it mobile-friendly: These days most of the e-mails are read on smartphones. So, it is in the best interest of the business to choose a format that is mobile-friendly. 
• Clear subject lines: Approach a brand consultant and figure out how the subject line should be drafted. To make a mark, the subject line should be compelling and it should stand out from the rest of the hundreds of emails in the inbox. Include links to the content in the subject lines, so that customers can directly go to the content without spending much time in the mail. This is very important because these days, people don’t have the patience to go through lengthy emails to get to the crux of the message. Make sure your subject line is clear and understandable with minimal characters and includes words that induce action from the receiver of the mail.
• Take care of the sender name: Corporate branding services people feel that if an e-mail has a person’s name in the sender’s name instead of a company or department’s name it is more likely to be opened by the customers because they put more trust on personalized sender name rather than a generalized company name. However, in some cases, it may be vice-versa. So, depending on your company’s branding and how well people recognize you with your company’s name decide on the sender’s name.
• Keep the mail short: Everyone is busy with a number of tasks on hand and nobody will have the patience to read a lengthy and boring e-mail. So, keep your emails crisp and short to make it easy for the customers to scan through the message in a few seconds. 
• Add call-to-action button: One last but not least thing to do is including a call-to-action button at a place that is easily visible and prompts the reader to take the action by clicking on it. Apart from the call-to-action button, include a few links at different places in the mail so as to increase the chances of taking an action and keep the reader engaged.

E-mail marketing is one channel of marketing that you can’t ignore and have to take necessary caution; else, your emails may go to the spam list. To get the best suggestions and inputs for your branding necessities, visit Accuprosys, one of the top branding firms in Hyderabad.