Some Common HR Challenges to Tackle

Organizations, especially small organizations often concentrate more on their finance and marketing functions and analyze their revenues and competitors, but fail to recognize the challenges they face with the workforce of the organization that makes them stand out among competitors and bring revenues for them. Human resources consultancy professionals opine that human resource management can be really challenging, for small businesses that don’t have an HR department to bank upon. Listed here are some common HR challenges that every organization should identify and tackle to run a smooth business.

Statutory compliance: Many organizations start their business on a very small scale and expand their horizons over a period of time. As an organization grows it has to comply with various statutory regulations and complying with these is a struggle for many. To avoid any legal hassles and run the business smoothly, small organizations can hire one of the best HR consulting firms to help them with all the legalities related to the business.

Talent acquisition: Identifying and recruiting the right talent is a challenging task for any organization, more so for organizations, those have not invested in acquiring an efficient HR department. To recruit the right candidates as employees, companies need to build a network through employee referrals, social networks, educational institutes etc. A rewarding option to hire right talent is partnering with HR recruitment agencies that have professionals who can screen the people with the right mix of skills and experience.

Compensation: Deciding on the structure of employee compensation is a major task for small organizations.  They not only have to pay an employee to compete with businesses of similar size but also have to take into consideration the pay package offered by the bigwigs in the industry to attract and retain the best talent. Although salary plays a crucial role in attracting talent, to retain that talent some other benefits and rewards for outstanding performance have to be provided. Employees’ morale should be boosted with a proper reward system in place which can be drafted in consultation with a human resources consultancy for better results.

Productivity: With all things in place also, it is challenging for an enterprise to attain and maintain high levels of productivity from its employees which cannot be expected from employees who are not satisfied with their work profile or manager or the organization. So, it is the responsibility of the managers or HR department to ensure that the employees are satisfied with their jobs. HR consultancy services with all their expertise can provide guidance with regard to employee engagement that would boost the productivity of employees and generate better revenues for the organization.

Payroll: Payroll is one thing that creates a lot of havoc if not done with utmost care and integrity. There are multiple items in a pay slip that have to be calculated diligently so that all the employees get their salaries promptly and accurately. Any kind of errors in payroll will decrease employee morale and result in a dip in productivity and to avoid this, small organizations can outsource this function to a human resources consultancy for a better payroll management.

If your organization is facing any of these challenges or you need any kind of HR support for your business, we will be happy to help you out. Contact us at info@accuprosys.com. 

Role of a Landing Page in a Web Design

A landing page is a web page that acts as a standalone web page created for the purpose of a marketing campaign. In simple words, it is the page where a visitor lands when they have clicked on a link. A landing page is also called a “lander” or a “destination page”. A landing page is generally linked to social media, email ad campaigns and is used to generate leads.  The main idea of using landing pages is the conversion of site visitors into leads or sales. IT consultants can be hired to develop landing pages that are specifically designed with the purpose of Call to Action (CTA). 

Why do you need a landing page?

Businesses need to develop landing pages with IT support as a part of digital marketing because they are targeted to a particular group of visitors and thus they can convert more number of your website visitors into leads. According to IT consulting firms and the digital marketing professionals, one grave mistake done by many businesses is that they send their ad campaign traffic to their homepage. This is a big distraction for the visitors as they don’t know why they have landed there and what to do there. Instead of this, the traffic of your ad campaigns should be directed towards a landing page because you already know that this traffic is your targeted group of visitors and you want them to take a Call of Action. Directing your targeted traffic to the landing page prompts them to complete the action which is what you ultimately want. This will drastically improve your online marketing effectiveness.

How can you make your landing page effective?

Just creating a landing page is not sufficient. It has to be made effective by taking into consideration some key points.

• Your offer should be valuable: First thing to be noted is that only if you have a valuable offer, your visitors will be interested in you and provide their information in exchange. You should ask your IT consultants to design the landing page in such a manner that it demonstrates the value you are offering.
• Be precise: Make the form in your landing page as precise as possible, as lengthy landing page forms cause inconvenience to the visitors and discourage them to go further. Short and straightforward lead forms on your landing page increase the conversion rate.
• Give limited navigation: Since landing pages are the place where your visitors take an action that you intend them to take, don’t distract them with unwanted and unnecessary navigation. Discuss with your IT support team and design the landing page in such a way that your visitors get focused on filling out the form. 

Are you planning a digital marketing campaign and want to create a landing page for that? Then choose the right partner for that. Partner with Accuprosys, one of the top IT consulting firms in Hyderabad and develop a landing page that works effectively for your ad campaign and gives you a high conversion rate.

Reasons You Need Software Development Company

With the establishment of a new business or growth in the established business, there will be some point or the other, where one needs to take the help of others to find workable solutions. For many business issues, you will need IT support for the business that can be sought from IT consulting firms. But, your organization may have queries and doubts whether to believe in someone who is an outsider to the organization and take help. You may wonder why I need to consult an outsider for my business issues when there is software available in the market for almost all needs. So, here are few reasons why you need to take the IT support for business by outsourcing.

• One Size doesn’t fit all: Though a wide range of software solutions are available in the market, it is not necessary that those will suffice your needs. Every business has its own unique needs and unique solutions may be required to cater to these needs. To meet your company needs you may have to hire IT consulting firms.
• Economically feasible: Many people tend to think that getting customized software developed for business is costlier than employing existing software in the market. However, this is not always true. Investing in software development for your business needs is less expensive and will save your money in the long run. This is because you will not incur the costs of licensing and identifying solutions for the missing features in the available software in the market.
• Facilitates integration: Developing customized software improves the integration of various business systems into one application which reduces the time spent and money invested in various software solutions for different aspects of the business.
• Continuous support: As and when there is growth in the business, the requirements will also change for the software solutions of your business. If you employ a software development company for your business, you will get continuous support for your evolving needs. A consistent and reliable IT support from the software development team will get your problems solved quickly and economically.

Avail the best services of our experts at Accuprosys, the top IT consultants in Hyderabad, for the software development for your business that caters to your specific needs. We develop software for all platforms and provide testing solutions as well.

Factors Influencing SEO Rankings

All business owners or blog writers want their website to be seen on the first page of search engine results because that is what makes them seen in the thousands or rather millions of search results. Ensuring that you prioritize high ranking in search engines makes the success of a business venture easier. High ranking is possible with search engine optimization (SEO) and it is all the more important for a small business or a new venture to concentrate on SEO to improve its visibility on the internet and increase brand value. You can approach branding firms for this as search engine optimizing is a dynamical process that changes constantly and there are more than two hundred factors influencing the search engine algorithms which give your website a ranking. 

Though there are so many factors that influence search engine ranking, only a few of them have a considerable impact and by focusing on these factors you can improve your ranking drastically. We shall discuss some of these factors here.

Content: Professionals in corporate branding services confirm that content is one of the most significant ranking factors. This can be classified into two:

• Content quality: With an update in Google hummingbird, a search algorithm, articles that have good quality content and provide value stand a better chance of high ranking. Content that is unique works your way.
• Content length: According to a research, content with word count ranging from 2300 to 2500 has a good chance of better ranking. But it should also be remembered that quality matters more than the quantity and merely having more number of words will not help your ranking.

Backlinks: Backlinks are also an important ranking factor. A backlink is an incoming link to your website from another website or web page. Brand consultants know that search engines rely on backlinks for various reasons. A number of backlinks help in higher ranking. But this is applicable when relevancy and authority of these links are appropriate. It is useful to have backlinks from websites that have relevant content with a lot of quality, otherwise, the number links will backfire in the ranking. Rely on the best corporate branding services for a strong link building drive.

Mobile optimization: One of latest entries into the search engine algorithms is mobile optimization.  Any brand consultant would agree with the fact that to increase the brand value a website should be mobile-friendly as the smartphones have become inseparable parts of our lives. According to SEO experts, most of the top visible websites on the internet are mobile-friendly.

Interstitials: Interstitials are advertisements that appear before or after a chosen website is downloaded. It should be noted that ads that cover up the main content or take the user to another website may lower the website’s SEO ranking.

Anchor text: Another technical factor that has a strong impact on the rankings is the anchor text that has an exact match. Anchor text is the clickable text in a hyperlink in a website. It is important that the page that it is linked to the anchor text is relevant.

Search engine optimization is an ever-changing subject and it requires constant review of your website with respect to all the influencing factors to stay ahead in this competitive world. Accuprosys is one of the top Branding firms in Hyderabad with a team of dedicated professionals who can work tirelessly to increase your company’s web reach with search engine optimization.

Visit: Accuprosys

Web designing and its Importance

When you see a book, what makes it interesting at the first sight? It is the cover page of the book which includes its design, color and the title. Likewise when we visit a website what keeps us hooked to it is its web design which includes the layout, the colors, fonts and the graphics or visuals in it. That is how important web designing is for any website. Let us try to understand why a website is required. 

Picture courtesy: Indus Net Academy – Google search

In today’s world website is a gateway through which outsiders can get information about your business and it enables to reach a wide market. The kind of competition every business faces makes it necessary for it to maintain a website and give all the required information in it to the prospective partners or customers. This makes it necessary to create a website design which is the pre-requisite to developing a website. Most of the big companies have their in-house web-designing team that makes it easier for them to develop a website, which is not feasible for small businesses. Such businesses can take the help of companies which offer website creation services. Accuprosys is one of the best website developers for small business in Hyderabad. 

There are many benefits of hiring website creation services:

• Professional work: The work done by a business website services company will be well laid out and will have a professional approach which can be seen on the website. As the experts here have a thorough knowledge on all the aspects of web designing, they take care in designing the layout, choosing the color combinations and fonts which reflect the values of the company for which they are creating the website.

• Involving brand identity: Each company has its own brand and logo. So, care should be taken to adhere to this brand identity while developing a website. The professionals providing the business website services will maintain consistency in brand identity by adhering to what has already been done with respect to logo and business cards. This is important because variations in brand design and logo in different mediums will give an ambiguous picture to the customers which will result in loss of customer base.

• SEO friendly: Search Engine Optimization (SEO) is the process which makes a website visible at the top of the list of a web search engine’s organic results. One of the key factors in SEO is the web design of the company. Hence, it is the responsibility of the web designers to make sure that the website design they are designing helps the website to make it to the top of the search engine results page.

• Quick Navigation: How quickly you can navigate within the website and how informative the content is on different web pages makes a website visitor friendly which results in a bond with the visitor and helps in getting closer to a sale. The web designers understand this well and exactly work to achieve this. 

• Get in touch with Accuprosys, the best website developers for small business, to make your website stand out among the rest in your business by managing the appearance of the website, organizing its web pages and content.

Visit: Accuprosys