All business owners or blog writers want their website to be seen on the first page of search engine results because that is what makes them seen in the thousands or rather millions of search results. Ensuring that you prioritize high ranking in search engines makes the success of a business venture easier. High ranking is possible with search engine optimization (SEO) and it is all the more important for a small business or a new venture to concentrate on SEO to improve its visibility on the internet and increase brand value. You can approach branding firms for this as search engine optimizing is a dynamical process that changes constantly and there are more than two hundred factors influencing the search engine algorithms which give your website a ranking.
Though there are so many factors that influence search engine ranking, only a few of them have a considerable impact and by focusing on these factors you can improve your ranking drastically. We shall discuss some of these factors here.
Content: Professionals in corporate branding services confirm that content is one of the most significant ranking factors. This can be classified into two:
- Content quality: With an update in Google hummingbird, a search algorithm, articles that have good quality content and provide value stand a better chance of high ranking. Content that is unique works your way.
- Content length: According to a research, content with word count ranging from 2300 to 2500 has a good chance of better ranking. But it should also be remembered that quality matters more than the quantity and merely having more number of words will not help your ranking.
Backlinks: Backlinks are also an important ranking factor. A backlink is an incoming link to your website from another website or web page. Brand consultants know that search engines rely on backlinks for various reasons. A number of backlinks help in higher ranking. But this is applicable when relevancy and authority of these links are appropriate. It is useful to have backlinks from websites that have relevant content with a lot of quality, otherwise, the number links will backfire in the ranking. Rely on the best corporate branding services for a strong link building drive.
Mobile optimization: One of latest entries into the search engine algorithms is mobile optimization. Any brand consultant would agree with the fact that to increase the brand value a website should be mobile-friendly as the smartphones have become inseparable parts of our lives. According to SEO experts, most of the top visible websites on the internet are mobile-friendly.
Interstitials: Interstitials are advertisements that appear before or after a chosen website is downloaded. It should be noted that ads that cover up the main content or take the user to another website may lower the website’s SEO ranking.
Anchor text: Another technical factor that has a strong impact on the rankings is the anchor text that has an exact match. Anchor text is the clickable text in a hyperlink in a website. It is important that the page that it is linked to the anchor text is relevant.
Search engine optimization is an ever-changing subject and it requires constant review of your website with respect to all the influencing factors to stay ahead in this competitive world. Accuprosys is one of the top Branding firms in Hyderabad with a team of dedicated professionals who can work tirelessly to increase your company’s web reach with search engine optimization.