Some Common HR Challenges to Tackle

Organizations, especially small organizations often concentrate more on their finance and marketing functions and analyze their revenues and competitors, but fail to recognize the challenges they face with the workforce of the organization that makes them stand out among competitors and bring revenues for them. Human resources consultancy professionals opine that human resource management can be really challenging, for small businesses that don’t have an HR department to bank upon. Listed here are some common HR challenges that every organization should identify and tackle to run a smooth business.

Statutory compliance: Many organizations start their business on a very small scale and expand their horizons over a period of time. As an organization grows it has to comply with various statutory regulations and complying with these is a struggle for many. To avoid any legal hassles and run the business smoothly, small organizations can hire one of the best HR consulting firms to help them with all the legalities related to the business.

Talent acquisition: Identifying and recruiting the right talent is a challenging task for any organization, more so for organizations, those have not invested in acquiring an efficient HR department. To recruit the right candidates as employees, companies need to build a network through employee referrals, social networks, educational institutes etc. A rewarding option to hire right talent is partnering with HR recruitment agencies that have professionals who can screen the people with the right mix of skills and experience.

Compensation: Deciding on the structure of employee compensation is a major task for small organizations.  They not only have to pay an employee to compete with businesses of similar size but also have to take into consideration the pay package offered by the bigwigs in the industry to attract and retain the best talent. Although salary plays a crucial role in attracting talent, to retain that talent some other benefits and rewards for outstanding performance have to be provided. Employees’ morale should be boosted with a proper reward system in place which can be drafted in consultation with a human resources consultancy for better results.

Productivity: With all things in place also, it is challenging for an enterprise to attain and maintain high levels of productivity from its employees which cannot be expected from employees who are not satisfied with their work profile or manager or the organization. So, it is the responsibility of the managers or HR department to ensure that the employees are satisfied with their jobs. HR consultancy services with all their expertise can provide guidance with regard to employee engagement that would boost the productivity of employees and generate better revenues for the organization.

Payroll: Payroll is one thing that creates a lot of havoc if not done with utmost care and integrity. There are multiple items in a pay slip that have to be calculated diligently so that all the employees get their salaries promptly and accurately. Any kind of errors in payroll will decrease employee morale and result in a dip in productivity and to avoid this, small organizations can outsource this function to a human resources consultancy for a better payroll management.

If your organization is facing any of these challenges or you need any kind of HR support for your business, we will be happy to help you out. Contact us at info@accuprosys.com. 

Top Benefits of E-mail Marketing

For every kind of business, an easy and affordable way of marketing that consistently delivers a high ROI is email marketing. There are numerous businesses worldwide that are using email marketing effectively and reaping its benefits. Corporate branding services suggest email marketing to all kinds of businesses irrespective of size across industries.  Although a number other marketing channels like social media, search engine optimization have stormed the marketing field, email marketing is still a safe bet due to its profitability and other benefits it offers.

• Less expensive: The most interesting aspect of email marketing that makes it popular across businesses is the fact that it is less expensive as there are no printing and postal charges and other expenses related to TV and magazines ads. The costs related to email marketing are related to the email automation software and sending bulk emails. However, these costs are considerably low compared to other forms of marketing. 
• Easy to reach target audience: A brand consultant will surely suggest including email marketing to your branding strategy as it is a sure shot way to reach your target audience with ease. Most of the businesses send their marketing emails to only those customers or potential customers who have shown an interest in the business products by signing up for regular newsletters. Corporate branding services professionals assure that email marketing leads to higher conversion rates as it is targeted at only those people who are interested in the business.
• Easy to start the email campaign: Email marketing is one which does not require a big team of professionals and a lot of technical know-how to start a campaign. Though some professional help of a brand consultant for making the email campaign a bit fancy with images and videos can be sought, it is not always needed and even a simple text email with quality content can work wonders.
• Use customer database effectively by segmenting: Branding companies give importance to email marketing as it helps to target the audience by segmenting the customer database according to needs and customize emails specifically for a segment.
• Communicate frequently: As the cost incurred is very less and it does not take time to create an email campaign businesses can use email marketing more frequently than the other channels. However, it has to be noted that the frequency should not be more than once a week; else, your efforts may result negatively.
• Easily measurable: Email marketing is one of the best and most easily measurable channels where information can be tracked to identify and draw conclusions if your marketing campaign is working or not. Also, with the help of email platforms that are technologically advanced, businesses can analyze the user response to the email like, how many opened the mail, how many clicked on the link given in the mail etc. 
• Easy to share: Email marketing facilitates fastest sharing of the content across the globe with a chance to track who is actually reading your email. With an easy click by subscribers to forward the email to their friends it also helps you to reach interested target audience who are not listed in your database.
• Yields higher ROI: Last but not the least of the benefits, email marketing generates a high ROI that is approximately 4 times higher compared to other channels’ ROI. 

If you have not yet included email marketing in your marketing strategy, it is time you do so. Partner with Accuprosys, one of the top branding companies in Hyderabad, for all your branding solutions.

Types of HR Audit that Can Benefit Your Organization

HR audits are important for an organization as they are significant management control devices. An HR audit is a process of systematic verification of practices and policies followed by the HR department of an organization. It is basically intended to identify the need for and scope of improvement in the HR functions of an organization. It may not be possible for all organizations to carry out an HR audit by themselves due to various reasons. In such cases, they can approach a human resources consultancy that provides HR audit. Let’s us get an understanding of the types of HR audit that are prevalent. 

• Records Audit: HR consulting firms say that companies should take utmost care in maintaining employee records and an audit for this can be really helpful to identify where there is any inefficiency. To carry on this audit, various things are checked like

1. Are employees’ files properly maintained
2. Are all the documents related to an employee like job applications, job descriptions, signed documents, performance appraisals etc. are being filed and maintained properly.
3. Is all the data related to payroll of the employees maintained accurately.

• Functions Audit: An HR consultant may be hired to look at the various HR functions and audit how these functions are being conducted. HR functions audit lays stress on the way HR functions are carried out and if they are effective or not. This kind of audit can be further classified on various aspects.
• Hiring Audits – They focus on the aspect of job descriptions, applications received from candidates, pre-employment screenings and hiring process. These audits confirm if the job descriptions are accurate and include all essential functions related to a job if there is a formal job posting process in place and if the pre-employment screenings are conducted in line with the prevalent regulations. This kind of audit also checks the process followed for hiring an employee like who has a final authority on making a decision, are the references checked etc.
• Payroll audit: By hiring an HR consultant, this can be carried out to check if the organization is paying the minimum wages to its employees and if it is ensuring to pay equally to all irrespective of their gender and community. This also cross-checks if the benefits are being to employees where they are eligible and the employees’ attendance records are maintained appropriately.
• Performance evaluation audit: Human resources consultancy professionals should be consulted if necessary for this type of audit because it is very crucial as it deals with the evaluation of an employee’s performance. Only when performance evaluation of an employee is carried out effectively, he/she will be rewarded or awarded appropriately and it helps in retaining the employee with the company. In this kind of audit, it is examined if a system or practice is in place to evaluate an employee’s performance.  This audit also takes care of the practices followed in cases of termination.
• 
  
• Compliance audit: The name itself suggests how important it is because everyone has to comply with rules and regulations of the land. This audit measures an organization’s levels of compliance towards the state and central labor laws. A compliance audit will also review all the written and unwritten policies and procedures of the organization to ensure that the organization is abiding by all the mandatory requirements.

It may not be possible for all organizations to conduct these HR audits regularly within the organization with the help of in-house HR professionals. To solve all your HR queries and troubles visit Accuprosys, one of the top HR consulting firms in Hyderabad

Gain with Pay-Per-Click Advertising

There are many methods of advertising a business can opt for. One of those methods is Pay- Per-Click (PPC) advertising. Branding companies say that businesses and especially small businesses can gain a lot from PPC advertising which is an online promotion method and generate profits quickly because it is a great tool with which you can reach your exact target customers at the perfect time when they are in search of a product. Given here are few benefits that you can reap by implementing PPC advertising for your business.

• Quick Results: In this age of technology, everybody wants everything to happen at a fast pace. Even businesses want to see results for their efforts quickly and this is possible with PPC advertising.  It is one of the fastest methods of doing an advertising campaign with which you even get the results faster.
• Measurable Results:  Branding firms suggest the PPC method of the online campaign because the results of this campaign are not only quick but are also measurable. With this method, you can get all the performance details at the highest level and statistics of impressions, clicks and conversions are readily available.
• Quick Entry: Even if you have never done PPC advertising before, you can gain a quick entry into this kind of marketing with the support of a brand consultant. It does not require a lot of time and efforts like other search engine optimization strategies.
• Wider Reach: This kind of marketing helps you reach a wider target audience beyond people who know your brand and business. Branding companies support to implement this method of advertising because you are not bound by your existing customers and followers.
• More flexible: You can exercise your control on many aspects of your campaign in using a wide range of options to reach your potential customers. By implementing pay-per-click advertising, you can have control on your campaign by choosing the perfect keywords or placement of your ad and how much you want to target. Branding companies will help you even in setting your budget for this kind of advertising that offers a lot of flexibility in terms spending. You can start with a minimum amount and then scale up if you are satisfied with the results you get with that expenditure. Even in cases, where you are not happy with the results, you can always stop your spend right away. Another major benefit of PPC advertising is that it does not take much time to edit and optimize your ads while the campaign is running and you have the flexibility to pull it out in the middle if you feel it is not perfect. 

It is these benefits that make PPC advertising a popular method of online advertising. If you have not yet started implementing it for your business, then do it now. Consult Accuprosys, one of the best branding firms in Hyderabad, for all your branding needs.

Misconceptions that Hamper Successful Brand Engagement

Branding is a vast subject that is multi-disciplinary and a bit tricky too. Often people don’t understand branding properly and misinterpret concepts of brand engagement that lead to failure of their branding campaigns. Brand engagement is a process of forming an emotional connection with the consumer of a brand. It is a part of brand management which is more than brand awareness and comprises gaining loyalty and word-of-mouth marketing. Here is a compilation of few misconceptions given by branding firms that hamper digital branding efforts of the marketing personnel.

• The general idea among lay people is that branding is nothing but the logo of a company. But, in reality, branding is not synonymous with logo. To make consumers aware of your business brand engagement should be taken up in totality by consulting professional branding services providers. Brand engagement should consider and improve the perception of consumers towards the company and product, it should have quality communication with the customers, improve user experience with personalized marketing techniques and very importantly keeping up promises made.
• Many people feel that to succeed in brand engagement splashy and loud methods have to be used. However, that is not always true and successful brand engagement includes successful digital-marketing campaigns that have to be made considering sound metrics with optimum budgets. A brand consultant should be hired to develop brand campaigns that emphasize consumer needs rather than craving for the brand’s attention.
• One of the latest misconceptions is that social media is the ideal method to increase brand engagement. However, social media is only one of the many methods and for successful brand engagement, multiple channels of digital marketing have to be optimally used.
• Another concept that is often misunderstood is that for successful branding only fancy ads made with heavy budgets make an impact. However, professional branding services organizations say that brand engagement works wonders with quality content, optimum social media use and processes that provide exceptional customer service by hosting chats and providing solutions for any problems faced by customers.

Brand engagement is a bit tricky and needs people who are professionals at it. Partner with Accuprosys, one of the top branding firms in Hyderabad for all your branding issues.

Tips to Reduce Employee Absenteeism

Managing employees with different mindsets is a tremendous task for the human resources department in an organization. One of the important issues to be tackled by every human resource professional is employee absenteeism. There are various reasons cited by employees for their absenteeism and it is the responsibility of HR department people to check if the reasons are genuine and it is allowed per the rules of the organization. However, it is also equally important to minimize absenteeism among employees to maintain productivity. Let’s see here some tips that are useful in reducing employee absenteeism as given by some best HR consulting firms.

• Talk to the employee: If you find that an employee is frequently taking an off from the work, then, hold a meeting with the employee to discuss this. HR consultants suggest that the information regarding this meeting be conveyed to the employee in a discreet manner so that he/she may not face an embarrassing situation amidst their colleagues.
• Discuss the issue: In the meeting with the employee, convey your concerns regarding the employee’s absenteeism calmly. HR consultancy services say that you should first convey them that you have observed regular absenteeism in their work and you would like to know if the reason for their absenteeism is genuine or not. Just ask them if they need any help or support from you to minimize the pattern.
• Identify the cause: Try to identify the reason of absenteeism of the employee and while doing so be as kind and humane as possible because the employee may share with you some personal information that he/she may not want others to know. Even in cases, where the reasons are not genuine or satisfactory, you have to stay calm and composed and make sure you don’t embarrass the employee, to continue availing his/her services if you don’t want to lose the employee.
• Explain the problem: In cases where the reasons are genuine but cannot be considered to be alright for a long time and regularly, explain to the employee that taking leaves on a regular basis is a problem for both the organization and the employee. From the organization’s perspective, the productivity suffers due to interrupted services and from the employee’s perspective; the professional relationship among the co-workers gets impacted. Make the employee aware of the results of regular absenteeism, which may prompt the employee to reduce taking leaves.
• Give warning: After the discussions with the employee, if you find that the reasons for absenteeism are not genuine, then verbally warn the employee regarding this and tell the corrective measures to be taken. HR consultants suggest that the meeting and the points discussed including the warning given must be documented for future reference and to avoid any disagreements about the meeting. 
• Track the attendance: After the meeting with the employee, keep a check on the attendance records of the employee to find out if the absenteeism pattern is still continuing and take necessary disciplinary action as per the standard company policies.
• Praise the employee: If the employee has corrected his/her attendance pattern and improved performance, appreciate it. Further, praise or reward those employees who come on time and show consistent attendance and work efficiently, to encourage others to follow.

It should be noted that to tackle employee absenteeism there should be proper policies and rules framed in the organization which must be communicated to all the employees. For any kind of support for your organization to handle employee absenteeism, consult Accuprosys, one of the best HR consulting firms in Hyderabad.

Tips to Build Your Brand Online

To get the best results of brand development, a combination of offline and online marketing strategies has to be implemented say the branding development companies. For the online marketing part, many businesses think that creating a website for their business is sufficient and it will bring business on its own. However, the reality is quite opposite and a lot of work goes into the brand development even in the online marketing method. Let’s see some points that need to be taken note of by the web designers and the marketing team to build the company’s brand.

• All in the name: For any company, the branding starts with the name. If you already have a brand name, then you may go with the same for your website. If you have not yet decided a name for your business, then selecting one that suits your business and is catchy enough to make a mark is the first step. An ideal name should give a positive vibe and at the same time, it should be easy to remember and pronounce universally. Once you have done this, the rest of the things like creating a logo, tagline, choosing color schemes etc. can be done.
• Logo Design: Company branding services insist that the designing of the logo is also as important as deciding on the name. You have to get the logo designed in such a way that it easily fits into your web design and is also easy to remember for the customers. A logo should be designed in such way that it can be identified even without its original color scheme. 
• Marketing your online entry: Let the people know your business and your entry into the online business by marketing it on social media even before you create your website. Create your social media pages and build some hype about your brand before launching your website. This will create interest among people for your website.
• Live up to the expectations: Once you have created some hype around your website, make sure you live up to the expectations of the visitors of your site. Hire professionals who offer company branding services to build an appropriate and relevant website for your business. Your website should also have an aesthetic appeal and should be easily navigable.
• Provide excellent user experience: In online business, everything happens in fractions of a second. Users don’t tolerate any kind of inconvenience and don’t hesitate for a moment to quit the site. Hence, it is absolutely necessary to provide the best user experience to turn visitors into customers and maintain long-term customer relations.

Building a brand online is not only different from the traditional brand building, but also a difficult task. To achieve success in building your brand online, consult our experts at Accuprosys, one of the best branding development companies in Hyderabad.