The one thing that predominantly differentiates a website from another is its domain name. So, it becomes very important for every website owner to choose the domain name with due care because making people remember a domain name and type it in the address bar of the browser is difficult. It becomes all the more important in case the business needs offline promotion as well with the online promotion. In the internet world, your domain name is the thing that is the most important tool for brand building. So, it is better if you follow some tips given by web hosting service companies before choosing the domain name.
- Choose an easy one: This is the first and foremost thing to remember that a domain name should be easy to spell and pronounce. Another thing to be noted is that the name should not have multiple spellings.
- Choose one that can be remembered easily: For getting repeat users for your website IT consulting firms suggest that the domain should be easy to remember. It should be a unique name that users don’t get confused with the names of competitors. Using a hyphen, dot or random numbers should be avoided to eliminate confusion and make the name simple to remember.
- Positive tone: Using words that denote positivity or invoke positive images will make it easier for users to remember and recollect the domain name faster and for a longer time because people tend to process and remember information better and connect to it in a positive way when they can relate the information to positive images or associations.
- Include the concept: IT support professionals say that one should always create a domain name that connects to the purpose or topic of the website. A domain name that does not relate to the site’s content will mislead the user and create confusion and it is more difficult to remember such domain names.
- Keep it short and simple: It’s the common opinion of many IT consulting firms that the domain name should be short and simple to be able to register easily in the minds of users. Because shorter names are the most preferred ones, there is a lot of probability that you find it difficult to get a short name that related to the content of your website and is easy to remember.
- Make a connection: It is possible to get more visitors remember and repeat visiting your site if they can feel a bond with the site. This can be achieved by making the domain name personally relevant to them by using words like my, our etc.
- Use keywords: With the help of IT support professionals who are well-versed with SEO ranking concepts, you can try using keywords in your domain name. If you want to use keywords, it is better to keep the keywords in the starting of the domain name. Keywords help in boosting SEO rankings but you have to be careful in using them.
It is a fact that it is not easy to find a perfect domain name that qualifies all or at least most of the things listed here. Moreover, with a number of websites being created every day, it is becoming more challenging to select a domain name that is simple, short and easy to remember. In these circumstances, you will need professionals who can research well for you. Accuprosys is one of the best web hosting service companies in Hyderabad that has all the expertise to help you with your domain name selection and registration.