Thursday, 7 December 2017

Realize the Negative Impact of Backlinks

We have seen in one of our recent articles the importance of backlinks and how they can impact your website’s SEO ranking. Branding development companies say that though quality backlinks bring trustworthiness to your website, they can even backfire if they are not from quality websites. In this article let us see some of the types of backlinks that can negatively impact your SEO rankings.

  1. Irrelevant links: Links that are not relevant to your website and the business create a negative effect on the search engine rankings. You should always try to get backlinks from sources that are very much relevant to your website content. For e.g. if your website is about fitness and you have backlinks from music or dance related websites, then they are irrelevant to your site and may backfire.
  2. Automatically generated backlinks: Never go for backlinks that are on sale at a cheap rate. Such backlinks are generated automatically and these links result in getting your website penalized. Also, do not go for backlinks that are generated by bots.
  3. Broken and dead links: Website’s links get broken over a period of time, and that is natural. However, if your website has too many links, either external or internal, that are broken it reduces your site’s search engine rankings.
  4. Anchor text backlinks: Whatever are the sites from where backlinks are coming, if they are built using the same keyword, then chances are there that your website is penalized for the same anchor text.
  5. Low-quality backlinks: Try to avoid backlinks from free directories, wiki pages and forum profiles as these backlinks do not carry much weight and have chances of getting penalized.
  6. Paid links: Many websites buy links on different web pages as it is a great way to reach more users. Branding firms believe that care should be taken to label paid links with a no-follow tag that means these links do not pass through the ranking power.

Branding development companies can guide you in the matters related to backlinks as they can either improve your search engine rankings or backfire your rankings. For more information on backlinks and how to build backlinks that work positively for your website’s SEO ranking, visit Accuprosys, one of the best branding firms in Hyderabad

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