Learning to Use Keywords -Accuprosys

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Keywords are those amazing words that define what your webpage is talking about and used by searchers on the search engines to get topic relevant search results. Every website owner who wants traffic for the website should know the importance and how to use keywords. Initially, keywords were the main factor in search engine results and hence used to the maximum extent. But, per the IT consultants, it’s not so these days and it even impacts negatively if keywords are stuffed throughout the website. However, it is also important to understand that keywords still play a significant role in the way search engines understand your website and give it a rank. 

It is important for every website manager to learn where to use and how to use keywords in the website to get the maximum benefit of the keywords and search engine optimization. According to the top IT consulting firms, there are some key points to be noted while using keywords.

• Statistics show that when the internet users search for some topic, around 95% of the searchers look at the first page only among the search results. And, half of the clicks on the first page also go to the top 3 results on the search engine page. What does this mean for your website? It means that if you are using wrong keywords or not using them at appropriate places, you have maximum chances of missing out on the target audience and hurting your business. Think wisely and seek some IT support to use keywords optimally to boost your search engine result rankings. 
• IT consultants suggest that the first step to using keywords is going for a keyword research that helps you to identify the perfect keywords for a website or even more, helps to create content woven around those keywords. 
• Per the IT support and managed services professionals, there are certain places where keywords usage will boost the search engine optimization using keywords. These are page title, the URL or the web address, the main header or title of a page, body content of the page, meta description for your page etc. 

These are some of the points that help you in understanding how to use keywords for search engine optimization. For further assistance on your website’s search engine optimization and keyword usage connect with Accuprosys, one of the top IT consultants in Hyderabad.

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Factors that Influence a Mobile App Usability

Among the thousands of apps available in the market, only a few are liked by the users and reach a wider market. One of the important factors that influence users’ like towards an app is its usability. How easily or effortlessly the app could be used to reach the goal of the app is its usability. Users like those apps that are easy to use and at the same time give an amusing experience. In other words, the app should be in such a way that right from the moment of starting to use it to finally exiting the app; every action performed by the user should be easy without any hiccups. According to the professionals in IT support and managed services, there are few practices that enhance the usability of a mobile app.

Platform usability: The first thing a mobile app development company should follow to increase an app’s usability is that the app works well on all different mobile platforms.  This is important because day-in-day-out new mobiles are hitting the market that work on different platforms. Users are changing their mobiles often and they prefer apps that work on all kinds of platforms like Android, BlackBerry, iPhone and Windows. Also, this is the way an app can reach a wider market with users who use different mobiles that run on different platforms.

Easy Navigation:
One of the biggest issues in mobile app usability faced by the users is difficulty in navigation. IT consultants suggest that hassle-free navigation is important in making an app user-friendly and the users should have a clear understanding with respect to the navigation process to complete a task.

Keep it simple: The fewer the steps to reach the goal, the more are the chances of the app being liked by users. The attention span of the internet users is very minimal which makes it a risky proposition to have a number of steps to reach the goal of the app. A mobile app development company has to make sure that there is no requirement of keying in some information that is redundant in nature and that it is stored and retrieved automatically whenever needed.

App apt content: Mobile apps are different from the websites. So, care should be taken to include only that content which is useful and needed to perform the task in the app. Content in a mobile app should be tailor-made to suit the needs of app users to increase the usability of the app.

Minimal Scrolling: IT consultants say that though scrolling is unavoidable, an app should be built with a minimal requirement of scrolling sideways. Sideway scrolling causes inconvenience and if not scrolled the content may be hidden.
Easy sign-up process: To improve an app’s usability, there should be a simple process for registering with the app and it is even better and more user-friendly to allow the users to sign up through social media accounts.


Usability of a mobile app plays a very crucial role in the app’s success. Considering all the aspects mentioned here while building an app is important to make an app user-friendly and successful. Accuprosys is one of the best providers of IT support and managed services in mobile app development.
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Trace the Reasons for an App Failure and Avoid Them

There are millions of mobile apps that are available to users these days. Though there are so many apps, only some are downloaded often. This shows that there is huge competition among the mobile apps. In such competitive atmosphere, it becomes important for anyone who wants to invest in mobile app development to take help of firms that provide IT support and managed services for the app development. This is important because app developers have to do a lot of research so that they add value to the mobile app development as mobile app users don’t take much time to make decisions on their preferences which is increasing the difficulty in developing an app that performs well in the market. Let us understand some common reasons that result in app failures so that an app that is successful can be developed.

Poor market research: Many times great ideas fail when they are put in practice and this is more so true with business ideas that are taken up without proper market research. With the help of a mobile app development company services the following things should be verified with proper market research and then a decision should be taken regarding the development of the app. 

• If there is a market for the kind of app you want to develop?
• Will your app provide a solution to any problem?
• Will your app make the life simpler or easier for somebody?
• Are people ready for such an app and will they use it?
• Is there any competition for the app in the market?
• Is the idea realistic enough to be developed into an app?
• Have you researched well so that you are not wasting your resources on a non-realistic concept?

Lacking originality: Developing an app that is not based on an original concept and is a duplication of some other successful app will most likely not give you any success. It can be seen that the app stores are filled with the same kind of apps. Creating an app that has the same features of a competitor’s will not take you anywhere. The IT support and managed services professionals can help you in identifying the strengths and weaknesses of the competition in the market and build an app with a unique value proposition that can optimize user loyalty and bring success to your business.

Poor User Experience: For any business to succeed and especially in digital media, it has to give great user experience. If your app is developed in such a way that the user has difficulty in performing the basic functions in your app, takes a long time for loading or has features that are difficult to access, then it results in poor usability and leads to the failure of the app.

Inadequate Testing: It is natural that there will be bugs in your app, but with proper testing, these bugs can be minimized or eliminated without which the app may crash. Even a single crash is sufficient to make the users move away from using the app and gain negative reviews as a result of the poor user experience.

A mobile app development company knows pretty sure that the success of an app depends on many factors. However, with proper focus on the above-mentioned factors, the IT consultants in Hyderabad can help you in building a successful app that works for your business. Partner with Accuprosys, the best IT consultants in Hyderabad, for your mobile app development.