Statistics show that there are millions of apps on various app stores that vie for users’ attention amidst tough competition. The market for these apps is so huge that it is expected that these apps will generate revenue of more than $180 billion in 2-3 years from now. To grab their market share many mobile app developers are trying out innovative ways to bring out highly engaging and effective apps with high technical expertise. But, the apps will see success only if they stand off from the rest of different app stores. Mobile app development companies believe that social media can be really advantageous to promote mobile apps as social media has a big user base which facilitates app marketing with minimal costs. Social media provides wider reach and maximum exposure to apps very quickly. Here are few tips that help promote mobile apps on social media.
Use Facebook: Using Facebook you can reach a wide tech-savvy market of more than 1.5 billion users by creating a Facebook page for your app and engaging users. Mobile app development companies say that investing in Facebook marketing can prove to be really profitable. Care should be taken to post content and images that are high-quality along with infographics and videos related to the app. By sharing credible content you can make users follow your content and share your product or service with others on their profile.
Use trailer videos: Videos become viral and trending very fast on social media. According to IT consultants, videos trailers can be used effectively in promoting mobile apps. Engaging users with live videos or stories of the app before the launch of the app on social media platforms like Facebook, Twitter etc. will help marketing the app.
Give incentives to users: Who doesn’t like incentives and rewards? Incentive and rewards are one of the best ways to gets to make users download your app by giving them an extra benefit of using your product. Incentives can be given to your existing customers for their referral on every successful download of your app which facilitates an increase in your app downloads. IT consulting firms can help in making strategies for increasing your app downloads in many ways.
Win users through contests: Many people get attracted to contests and with proper guidance of IT consultants contests can be used to create hype among users for using your app with attractive prizes and offers. Contests can be conducted on various social media platforms to promote mobile apps effectively.
Occasional marketing: Festivals are great occasions for marketing products and services. These can be utilized in a great way to attract the maximum number of users in minimum time by leveraging the social media power.
These are some ways to understand and target your audience and reach maximum users in minimum time with minimal costs using social media to your benefit. For more info or guidance on building and marketing mobile apps reach Accuprosys, one of the top IT consulting firms in Hyderabad.